Supporting Parents in a Digital World

A study from BørneTelefonen revealed that children largely do not involve their parents in their digital lives and experiences. This is problematic as the majority of the children in the study revealed that they frequently have unpleasant and hurtful experiences online.   

Therefore, in 2019, TDC and Børns Vilkår launched Parents in a Digital World – a web universe where parents can find information and guidance on playing a more active role in their children’s lives online. The site focuses on all digital issues, from cyber security, insights on the differences between gaming and gambling, dealing with digital bullying and the uses and perspectives of social media.  
Børns Vilkår and TDC agree that children’s digital well-being should be a main focus, and in close partnership, we aim high: Parents in a Digital World should be the preferred platform for parents seeking better knowledge on this subject. And we are well on our way: Since the new site was launched in January 2019, it has already attracted more than 77,000 visitors, and the different elements of the campaign have now reached more than 750,000 people. 
These figures support the assumption that plenty of parents find being involved in their children’s digital lives a challenge. Often, children feel that their parents’ digital skills and knowledge of the social mechanisms of social media are lacking. And for their part, parents feel less capable than their children – especially when using new technology. 
Our ambition with Parents in a Digital World is to remove these obstacles and strengthen parents’ digital skills – but also to reinforce their understanding of social media and the digital world where their children interact.    
In 2019, we also took steps internally to promote the campaign by inviting all employees and their children to Parents in a Digital World Day events in both Copenhagen and Aarhus. At these events, representatives from both Børns Vilkår and the Danish National Police (Centre for Cyber Security) advised the almost 200 participants on how to prevent hacking, phishing and fraud online.