Employees can engage with our activities in two main ways. Either as participants at workshops and events, or as Sustainability Ambassadors. By joining the ambassador programme, employees help us to activate our sustainability messages by volunteering their time and insights. They also educate and inform employees about our social impact and encourage climate-friendly behaviour among employees. Their involvement creates internal visibility for our activities and highlights the opportunities for TDC employees to use their competencies in another context – by supporting initiatives that may be close to their hearts.
By the end of 2019, more than 300 TDC employees were registered as Sustainability Ambassadors (4% of employees) making TDC, Nuuday and TDC NET greener; a third of them had played a crucial role in defining some of our future sustainability initiatives, which will con-tribute to reaching our 2030 CO2-neutral goal.
In 2019 alone, in addition to the ambassador programme, more than 1,500 employees engaged in or contributed to a range of sustainability activities, including WiFive workshops for teachers and distributing the WiFive teaching materials to teachers, events on cybersecurity for employees and their children in cooperation with Børns Vilkår, Coding Classes, IoT in Danish elementary schools and the Copenhagen Pride festival.
So far, more than 4,500 employees have been engaged with TDC sustainability activities since the ambassador programme was launched in 2016.