Corporate Strategy

The TDC Group has played an important role for Danish society over the past 130 years by assuring connections between people and generating cohesion. In an age where distances are no longer measured solely in kilometres, but just as often in megabits and mobile coverage, our role is set to become even more significant.

Our 2018 strategy covers the coming three years and is designed to ensure that we can continue to play a decisive role, not only for individual customers but for society as a whole. Our strategy is entitled “Always Simpler and Better”. The focal point is to run a healthy, future-proof business in which we make things better and simpler for our customers and ourselves. Our ambition is clear: in 2018, we are to enjoy the highest customer satisfaction in the industry, and to be back on track.

The TDC Group will be best for the customer by working consciously on six areas of initiative:

  • Better customer experience
  • Better connections
  • Better solutions
  • Best digital service and simplest business
  • Best team and relations
  • Best financial and commercial management

For further details about our strategy we refer to the presentation from our Capital Markets Day - January 2016.


Social responsibility

Responsibility and sustainability form a natural part of our business. This stems from our historical heritage and our role in society as the leading technology and communications company in Denmark.

More about the TDC Group